The Marketing and Distribution of films

When a film is distributed it means that it has been available to the general public ie, is being shown in cinemas. The release of a title will be down to the head of marketing and the lad producer of the title. How well the film is marketed will be down to how it's released ie, how many trailers there were, how good the posters are and how well it captures it's primary audience. Most films will be released in the cinemas so that they can makes loads of money 

that way but smaller films that aren't will loose out on the profit that the larger more expensive films are getting.

Reach in marketing technique that means how well the film reaches out to the  target audience. It can be used to collect data for TV to find out about who watches what and how much of it they watch pay day/week. A lot of these viewing figures are published on the Ofcom website.

 Companies tend to have a plan when it comes to marketing their product and by that I mea they are aware of how to achieve their goal. They will collect data from surveys and other such forms of gathering data to work out the best way to market heir film. They will also work out the best way to distribute it to audiences which applies to where they will show it, how much it will cost and what other ways they will attract people to go an see it for instancethey may have card  board cut outs in the cinema. This is also a kind of publicity that will be part of a larger schemeof billboard posters, banners on websites, news articles and so on. In the case of the film The Woman in Black, they used Harry Potter star Daniel Radcilffe as the 'Banner Boy' so to speak. This would further increase the fan base for this film.

                                                         

         


                                                     



                 

For the posters,you can see a dramatic difference as in the first one, only Cpt Americas shield is present whereas in the second one there is the main cast and at the bottom a release date and credits. But the main reason that i picked this film for this example was that the teaser trailer is twice as long as the final trailer which is supposed to give suspense to the viewer to make them want to go and see it more.